Home Vision and mission

Vision and mission


To be a regional leader in the rubber industry. Through the recycling and treatment of waste tires, as well as production useful secondary raw material - rubber granulate and final rubber granule products.


To plan, set up and supervise the organization of business and services in such a way as to ensure:

  • Quality long-term partnership with customers and suppliers.
  • Meeting the needs of customers for car tires from personal and economic programs and rubber-technical products of various applications in economy and agriculture.
  • Consistent high quality rubber products and services by applying the best available tire and tire manufacturer practices.
  • Implementation of partner standards - Goodyear - Dunlop and Michelin in tire retreading, both in production and sales, and in an expert advisory role for the functional use of reliable and high quality retreaded tires.
  • Treatment of all quantities of waste tires collected in  Croatia, treatment of this type of waste and production of rubber granules as raw material for a new useful life through products of wide application, thus directly improving the environmental protection in the country.
  • Systematic investment in new technologies and knowledge while respecting environmental principles.
  • Systematic investment in creating quality and creative human resources.
  • The satisfaction of all stakeholders: customers, suppliers, employees, owners and the local community.
Over 50 years
Over 50 years of experience and tradition
Professional and long term
Professional and long term partnership with customers and suppliers
High quality
High quality rubber products and services
Production +7000
Production +7000 rubber technical products annually

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